Copywriter Central
Invite this Writer ?
to consider a project
Jeannie Entin

Jeannie Entin
Avid writer and PR consultant for consumer electronics, Internet, e-commerce, enterprise software and mobile technology companies

14 years of technology industry writing experience
10 hours per week, more with advanced notice
$125 per hour or $1,500 per piece up to 5 pages
Communications Manager
Vice President
Connecting Point Communications
Senior Account Executive
University of Arizona
Business Administration, Marketing
University of Arizona
English Literature, Spanish
I've spent the past 14 years as a technology communications professional working with well-known and emerging brands, including but not limited to: AT&T, Autodesk, Avanade, Brightmail, Broadware, Brown Shoe, Check Point, Chobani, Google, Fanhattan, Imperva, iRobot, Logitech, MedImmune, MobiTV, Motorola, ...
none listed


Public Relations



Most Likely to Be CEO by 35, 2006
PRSA Silver Anvil, 2004
Bronze Beacon Award, 2003
I've written hundreds of press releases, blog posts, case studies, awards submissions, speaking submissions, speeches, byline articles and op-eds.
As an English Literature major I often wrote in imitation of literary greats, studying their syntax, cadence and vocabulary. Working with a wide variety of companies, I've found that reading their past publications, studying their brand and understanding the audiences they are working to reach lets me fuse their tone with my own for optimal persuasion.
Public Relations
Google blog post written to announce the inclusion of indoor maps for 22 museums in Google Maps for Android

In the past, navigating through museums could be an art form in and of itself. But Google Maps for Android has got wayfinding inside your favorite museums down to a science. With indoor maps and walking directions for U.S. museums now available on your Android phone or tablet, you can plan your route from exhibit to exhibit, identifying points of interest along the way, including between floors.

Today, we’ve added more than twenty popular U.S. museums to our collection of over 10,000 indoor maps that we launched in November: the de Young Museum in San Francisco, the Philadelphia Museum of Art, Cincinnati Museum Center, the Indianapolis Museum of Art, the American Museum of Natural History and 17 Smithsonian museums—plus a zoo!

"My location" in the American Museum of Natural History, New York City

To access the floor plans, simply open Google Maps on your Android phone or tablet and zoom in on the museum of interest. To find the museum, either search for it by name using the magnifying glass icon or, if you’re already there, use the “My location” feature to orient yourself. With the “My location” feature enabled you can even get indoor walking directions.

Indoor walking directions in the National Air and Space Museum—Smithsonian Institution, Washington, D.C.

More museums are adding their floor plans to Google Maps for Android soon, including the SFMOMA, The Phillips Collection, the Nelson-Atkins Museum of Art and the National WWII Museum in New Orleans. If you’re interested in getting your museum’s floor plan included in Google Maps, visit the Google Maps Floor Plans tool.

Along with the Google Art Project, indoor mapping is one more way we’re working with museums to bring greater access to revered cultural and educational institutions around the world. Tap into the latest version of Google Maps for Android in Google Play, and enjoy exploring the art and science of the great indoors.
Public Relations
Official Google Blog post announcing the launch of the Google eBookstore in the U.S.

Today is the first page in a new chapter of our mission to improve access to the cultural and educational treasures we know as books. Google eBooks will be available in the U.S. from a new Google eBookstore. You can browse and search through the largest ebooks collection in the world with more than three million titles including hundreds of thousands for sale. Find the latest bestsellers like James Patterson’s Cross Fire and Jonathan Franzen’s Freedom, dig into popular reads like Laura Hillenbrand’s Unbroken and catch up on the classics like Great Expectations, A Tale of Two Cities and Gulliver’s Travels.

We designed Google eBooks to be open. Many devices are compatible with Google eBooks—everything from laptops to netbooks to tablets to smartphones to e-readers. With the new Google eBooks Web Reader, you can buy, store and read Google eBooks in the cloud. That means you can access your ebooks like you would messages in Gmail or photos in Picasa—using a free, password-protected Google account with unlimited ebooks storage.

In addition to a full-featured web reader, free apps for Android and Apple devices will make it possible to shop and read on the go. For many books you can select which font, font size, day/night reading mode and line spacing suits you—and pick up on the page where you left off when switching devices.

You can discover and buy new ebooks from the Google eBookstore or get them from one of our independent bookseller partners: Powell’s, Alibris and participating members of the American Booksellers Association. You can choose where to buy your ebooks like you choose where to buy your print books, and keep them all on the same bookshelf regardless of where you got them.

When Google Books first launched in 2004, we set out to make the information stored in the world’s books accessible and useful online. Since then, we’ve digitized more than 15 million books from more than 35,000 publishers, more than 40 libraries, and more than 100 countries in more than 400 languages. This deep repository of knowledge and culture will continue to be searchable through Google Books search in the research section alongside the ebookstore.

Launching Google eBooks is an initial step toward giving you greater access to the vast variety of information and entertainment found in books. Our journey has just begun. We welcome your feedback as we read on to the next chapter.
Public Relations
Official Google blog post announcing the launch of Google Offers beta in Portland, OR.

Portlanders know how to mix the urban (killer coffee, music and art) and the small-town (easy walking, biking and socializing). There’s no end to the city’s great restaurants, coffee shops, hot spots and places to explore. That’s why, when we started planning the Google Offers beta, we knew Portland was the ideal place to get it all kicked off.

Today, Google Chairman Eric Schmidt and VP of Commerce Stephanie Tilenius announced at the D9 Conference that we’re launching Google Offers beta in Portland, Ore. tomorrow.

Our first Google Offer will be from beloved local java shop Floyd’s Coffee. Husband-and-wife team Jack Inglis and Cris Chapman opened Floyd’s seven years ago, offering up espresso, coffee, breakfast burritos and more. They now have two convenient locations—one cozy, brick-lined shop in Old Town and another Stumptown watering-hole in Buckman.

With Google Offers, we’re working with great local businesses like Floyd’s Coffee, Le Bistro Montage, Powell’s Books and Ground Kontrol Classic Arcade to help them reach more Portlanders. We hope to bring Google Offers to other cities soon, with New York City and the San Francisco Bay area as our next stops.

You can learn more about Google Offers and sign up at If you’re a business interested in participating in Google Offers, you can let us know too. Finally, if you’re at the Portland Rose Festival this Saturday, visit our Google booth at CityFair to say hello to our team and learn more about Google Offers.
Technical Docs
Byline article written in collaboration with byline author Charlie Rabie for Aspect Communications, published in Internet Telephony magazine

While only about 150 million PC users have Internet access, more than 1 billion people worldwide use telephones, a number that continues to grow. The sheer number of consumers who regularly use the phone makes the global potential for new voice self-service applications enormous.

A new standard, VoiceXML 2.0, coupled with IP contact centers is creating a revolution in self-service, allowing users to access Web pages, fill out detailed order forms or conduct any transaction over the telephone that would normally be completed over the Web. This revolution in self-service can extend to just about any application that frees the hands of phone users to continue writing, typing, driving -- or just resting.

Historically, it has often been cheaper to provide customer service over the Internet rather than over the phone. The advent of VoIP-based IVR has led companies to reexamine phone-based customer service for potential cost-savings with the still-growing global reach unmatched by younger modes of customer interaction. Speech technology allows us to tap into this opportunity with highly effective voice self-service solutions that maintain interoperability with both legacy hardware and back-end architecture, while staying open to new technologies as they advance and become accessible.

In the past, widely adopted proprietary solutions that are incompatible with new technologies have stifled innovation. VoiceXML, which avoids this problem by providing a universal framework for building voice applications, eliminates the need for proprietary IVR software. Because VoiceXML bridges the gap between Web and voice data, companies now have the ability to reduce service costs while providing more reliable, interconnected, flexible, and convenient customer experiences over the phone. VoiceXML is a powerful tool that provides developers with a common ground on which to build voice applications. This in turn saves companies money and ultimately improves customer service.

Companies such as IBM, AT&T, and Motorola worked on early versions of languages that eventually merged into VoiceXML.

VoiceXML allows for streamlined application development, smooth portability and the facilitation of voice/data/Web convergence. VoiceXML is an open protocol for enabling speech recognition technology, allowing end users to access Web-based data over the phone. The creators of VoiceXML consider open systems to be of great importance to the advancement of speech recognition and the accessibility of new technologies through vocal interaction. The open standards approach lends itself well to the growing market of speech recognition technology.

Of course, vendors of proprietary technology face the grim reality that compliance with VoiceXML standards has essentially leveled the playing field for newcomers. Some have argued that there is still a need for both VoiceXML interoperable software and proprietary technology for vertical-specific needs that are too complex for current versions of VoiceXML to support.

The truth is that VoiceXML 2.0 allows for the creation of standards-based solutions that are interoperable, portable, and highly complex, while saving costs in development, implementation, and upgrading. VoiceXML is clearly gaining credibility as a leading protocol for customer service voice applications, said Bern Elliot, research director at Gartner Group. And because it enables companies to leverage existing Web applications, VoiceXML-based self-service provides the framework for a more integrated customer contact management solution.

VoiceXML provides a universal method for building voice applications that use natural speech recognition technology. The advantages of VoiceXML have resulted in a rapid adoption rate. By tightening ambiguities that existed within prior versions of the standard and improving portability for more complex applications, VoiceXML 2.0 is a milestone in a path towards IVR system development based upon pure standards rather than proprietary technology. VoiceXML has brought elegant interoperability to IVR software -- protecting customer investment and controlling cost of ownership. Adoption of VoiceXML affords developers competitive advantages while extending portability into the historically proprietary interactive voice response (IVR) market. VoiceXML 2.0, enhances extensibility and provides an elegant framework for voice technology development and data convergence.

Growing devotion to pure standards-based voice technology and systems will bolster service reliability, tighten information security, justify total cost of ownership, and ultimately enhance the customer experience. The World Wide Web Consortium developed the 2.0 specification for VoiceXML 2.0, released in October of 2001, which gleans the proven elements of newly developed IVR software and universalizes them without encroaching on more sophisticated solutions in which dedicated applications are still needed, and essential, for more granular and application-specific development layers. According to Gartner Group's Bern Elliot, contact center outsourcers that do not offer VoiceXML solutions by the end of 2003 will suffer a significant competitive disadvantage by a probability of 80 percent.

VoiceXML as a standard development environment saves developers time and saves companies money. As the standard enjoys broader adoption and application, it will stimulate innovation and collaboration among experienced engineers while preserving precious resources in this era of tight budgets.

Already, vertical-specific workshops and forums take place, allowing participants to share scripts and foster collaboration that applies directly to their market. For example, in the healthcare industry, linking to a specific data type like medical test results or medical histories might be performed a number of ways. By sharing VoiceXML-based development knowledge, innovators and administrators can home in on the most effective way to access and provide these specific data types via voice systems. In turn, the refinement process feeds back to the standard itself. As speech technology developers identify excellence in applications, these methods can be evaluated for broad applicability and folded into successive versions of the overall standard. As with any standardization, VoiceXML must skate the razor-fine edge between complexity and broad universality. As standards go, VoiceXML has balanced this beautifully -- capturing the ingenuity of proprietary developments through each successive version without committing to unproven methodologies.

One of the greatest benefits of VoiceXML as a standard is the inherent portability of compatible applications. Software developed following this standard is more valuable to purchasers as it extends the lifecycle of the application, and in turn, the user�s system. For example, VoiceXML 2.0 includes the valuable addition of a standard format for grammars. Until 2.0, grammar was still proprietary, limiting portability across speech vendors. Now, with standardized grammar, VoiceXML 2.0 further supports vendor neutral portability and strengthens the viability and usability of speech recognition applications. VoiceXML-compliant vendors provide service differentiation by offering greater flexibility, enhanced convenience and improved customer experience.

VoiceXML has a strong impact on the customer experience of self-service applications. The majority of self-service applications that exist today are DTMF (touchtone) driven or Web-based. While DTMF systems have saved companies money, they have damaged user confidence in computerized assistance. Just about anybody who has completed a transaction by phone can tell stories of the seemingly endless phone trees. The rise of the IP contact center coupled with VoiceXML 2.0 means customers are freed from lengthy paper forms or clicking through Web fields to exchange information. The key to taking full advantage of the IVR is for developers and businesses alike to remember that self-service is not a replacement for personalized service. VoiceXML provides customers with multiple options on multiple channels and specialized service, while optimizing the time and skill sets of agents. Adding more types of voice-self service transactions will help businesses provide better live service. By relegating repetitive and formulaic interaction to now sophisticated natural language IVR, contact centers can preserve human resources for personal and interpretive interaction. Agent satisfaction is intrinsic to both customer satisfaction and productivity. By providing an avenue for repetitive tasks to be routed away from agents, contact centers can offer a more stimulating and motivating work environment while improving their bottom line.

VoiceXML provides additional benefits to companies trying to provide excellent service while keeping costs down. It enables developers to build automated voice services using the same technology they use to create visual Web sites, significantly reducing the cost of construction and delivery of new capabilities for the traditional phone customer. VoiceXML also allows for a standard development environment, shorter and simpler application development, application portability, and the decoupling of data from telephony.

�The IVR market is currently going through the biggest change in its history,� says Brian Strachman, a senior analyst with In-Stat/MDR. �Revolutions in technology are changing where and how IVR systems are used. VXML opens the door to hosted IVR services and custom applications. In addition, advances in speech recognition are broadening the scope of potential applications, while Speech Application Language Tags (SALT) is poised to open the floodgates of IVR applications into the wireless market.

VoiceXML is paving the way for natural language phone self-service, bringing innovation to the forefront, improving user experience and fostering a blooming IVR market based on standards and open systems. Through each successive version of VoiceXML, the voices of consumers, developers, and businesses can be better heard.
Bob Dorr
Jeannie is an outstanding communications professional. Her strategic and tactical execution on the Brightmail Anti-Spam account while with Connecting Point Communications directly contributed to our success in achieving consistent news coverage in leading publications such as The Wall Street Journal, BusinessWeek, and USAToday, among others. This exposure helped position us as the sales and technology leader in anti-spam, and was instrumental to our ultimate acquisition by Symantec.
Melissa King
Getting an early start in public relations shortly after graduation from college, Jeannie shined from the beginning. Her intelligence, creativity and drive to get the job done make her an invaluable colleague and member of any team. She continues to thrive as a stellar communications professional, with all the talent needed to come up with the right messages and plan, and to execute the right way for excellent results.
Amy Leahing
Jeannie is one of the best minds I’ve come across in the business. She has a deep understanding of the media landscape and how to create good opportunities for clients within the current environment. She has an amazing work ethic, always taking the time to participate in brainstorms and help solve problems.
Phil Gomes
Rare that someone approaches her job with such skill and aplomb. Though I'm sure she's done wonderful things in PR since, my most vivid memory of her work was when she was assigned to an anti-spam company and executed a well-covered program that highlighted trapped spam as a barometer of American zeitgeist. Brilliant.
Linda Kozlowski
Jeannie is one of the most dedicated PR people I know. Her knowledge of the media landscape is incredible, and she completely understands how to tell the right story. She is tireless and on top of every trend and activity without missing a beat!
Jon Swartz
Jeannie is a detail-oriented professional who has helped me repeatedly over the years. She was one of my go-to people when I covered cybersecurity for several years. I highly recommend her.
Molly Stein
Jeannie and I worked together for four years at Phase Two Strategies and Connecting Point Communications. She is one of the best communications professionals out there. Sharp, super creative, very diligent -- she brings her best to every endeavor for her clients. It would be tough to find a better balance of a "thinker" and a "doer" than she exhibits. In addition, she's a dedicated teacher and manager to junior team members.